Designed by Sports is the creation of two sisters who have grown up playing sport together. As tennis coaches, keen runners, hockey players and enthusiastic sports Mum's, we wanted to create a brand of stylish sportswear designed for women with a passion for sport.

At the heart of everything we do is a vision to get more women participating in sport. We have linked arms with some incredible women, who epitomise what Designed by Sports represents. These are our amazing DB ambassadors.

We hope these strong women will encourage you, inspire you and help give you the drive to achieve your own personal goals. Whether it's winning a tournament, running 10k or climbing a mountain. We are here together to support and encourage you. Follow us on Facebook and Instagram to hear more for us and these remarkable women @designedbysports.  


As a former British Heptathlete, Louise has competed at an incredibly high level within her discipline. After the birth of her second child Louise is currently taking a break from competitive athletics bit will enviably be back. She also runs Flexifit Club and is an athletics coach working with some promising athletes of the future.

This amazing lady really is an all-round super woman. Watch out for Louise showcasing our ranges in the future. We are honoured to have this inspirational lady working with to help inspire other women in sport.


Business owner, personal trainer, nutritionist, gymnast, dancer, OCR racer, singer, writer, fitness model, mother of 4 and grandmother – there is literally nothing this super human can’t do.

She is a total role model for our brand and all we stand for, so are delighted to have her on team DB.


Owner of 3 Martial Arts academies, Alex Hart is a former member of the British Martial Arts team. She has been training fighters to the highest level for 26 years, is a 4th Dan black belt, nutritionist, personal trainer, mother of 3 and in her spare time runs a successful nutrition and wellness business.

This female powerhouse is a great friend to our brand and we can’t wait to share this journey with her.


As one of our amazing models from our first range of clothing, we wanted to show with Gemma that strong is the new skinny. Gemma is a business owner running the hugely successful Unique Body Clinic as well as training to become an osteopath. She has always lifted weights in the gym but has more recently found Crossfit.

Gemma recently came away with a gold medal at the British Indoor Rowing 500m Championships. As a single Mum this remarkable women pro.


With women’s football becoming one of the fasted growing sports in this country. Sarah proves that football’s not just for boys. She got into coaching after her daughter showed real promise at the sport and has had unprecedented success coaching a number of girl’s teams since. Her enthusiasm, drive and determination is an utter inspiration to all she coaches.

She currently leads a girl’s development academy locally and has recently been appointed as a coach for West Hams Women’s Academy. Thank you Sarah for being a key player in our squad.