Designed by Sisters


Designed by Sports, founded three years ago by Jude and Helen, is fueled by their shared passion for coaching sports and their dedication to performance-driven clothing. As former sportswomen themselves, they understand the importance of high-quality apparel. More than just a sportswear brand, Designed by Sports is a sisterhood, a community of like-minded women who support and uplift each other.

Unlike traditional lifestyle or activewear brands, Designed by Sports focuses on delivering performance-oriented clothing that matches the intensity of the athletes wearing it. Whether you're playing tennis in the winter, training with your teammates on the hockey pitch, or hitting the pavement, you can focus on achieving your personal best while looking and feeling great.

Since its launch, Designed by Sports has achieved significant milestones. The brand has garnered numerous 5-star reviews in Women's Running Magazine, along with winning best-in-test accolades and several awards. Notably, our leggings have been worn by celebrities and even featured on the cast of Strictly Come Dancing in last year's show.